The three charities in the top 100 that saw the sharpest decline in donations during the 2016 CFC had one thing in common: Their names included the term “Wounded Warrior.”
2016 CFC: An Anti-Trump Bounce?
Our analysis of pledge results from the 2016 Combined Federal Campaign suggests that many federal donors voted last fall with their campaign pledges – against Donald Trump. Both the Washington Post and Chronicle of Philanthropy reported this finding.
St. Jude Children’s Research Hospital was the big winner in the 2016 Combined Federal Campaign, as we recently reported in our annual tabulation of pledge results.
American Red Cross has replaced St. Jude Children’s Research Hospital as the organization receiving the most support from donors in the U.S. Combined Federal Campaign. In the 2012 CFC, American Red Cross received an estimated $7,089,900 from federal donors. St. Jude received an estimated $6,651,900.
The Impact of Overhead
Donors care about an organization’s overhead.
Many have assumed that to be true, but we now know through the analysis of CFC pledge reports that donors do indeed care whether a group is spending a sizeable amount of money on administration and fundraising.
We are the Workplace Giving Alliance, a group of federations participating in the Combined Federal Campaign and dedicated to its success. These posts are written by Marshall Strauss, CEO of WGA.