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Donor Preferences: St. Jude’s Children Research Hospital is Number 1

7/20/2012

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​The CFC provides a uniquely large sample of donor preferences. Year after year, about a million federal employees voluntarily pick one or more organizations from the many thousands contained within the CFC list of eligible groups, directing Campaign administrators to divert money from their paychecks to their preferred group or groups.
Overall, each year, employees pledge well over a quarter of a billion dollars.

In the 2011 CFC, donors pledged more money to St. Jude’s Children Research Hospital than to any other group.  The American Red Cross received the second highest amount.  The American Cancer Society, Wounded Warrior Project and Fisher House Foundation rounded out the top 5.

The Workplace Giving Alliance has gathered pledged data from local CFC administrators around the country.  This is information that the government has heretofore not collected, so until now no one has actually known the charity preferences of federal donors.

To see the best performing charities in the CFC, click here: Top 100 National Charities 2009-11.

To see how every national and international CFC charity did in the 2011 Campaign, click here: All 2011 National  Charities.
​
There is a lot more we have learned about donor preferences, so please check out our next few posts.
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    We are the Workplace Giving Alliance, a group of federations participating in the Combined Federal Campaign and dedicated to its success. These posts are written by Marshall Strauss, CEO of WGA.

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