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Capturing CFC Pledge Information

7/24/2012

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​For half a century, federal employees have been supporting thousands and thousands of charities. The government calculates that federal donors have given about $7 billion over this period.
Year after year, in good economic times and bad, about a million federal employees have been picking charities out of a lengthy printed list. In recent years, many have started to use CFC websites to find the charities they wish to support.

Regardless of whether they have used old or new technology, donors have been instructing the CFC to withhold $5 or $10 or a lot more each month and to send that money to one or more selected charities.

The government collects summary data that shows how the CFC performs overall. But until recently, no one has gathered the data in sufficient detail to allow everyone to know how well each and every charity has done.

The good news is that the data is out there, organized and retained by hundreds of local CFC administrators. The Workplace Giving Alliance – that’s us – is now gathering that data.  So, finally, after 50 years of CFC history, the charity preferences of a million donors can be tallied and known.

A bit more than a year ago, we began to collect the pledge data for national and international organizations that had participated in the 2009 CFC.  Last fall and winter, we collected the data for the 2010 CFC.  This spring, we collected data for the 2011 CFC.

Which is how we all can know that for the last three years St. Jude’s Children Research Hospital has had more money pledged to it than any other charity.  And we know, for the same three years (2009-11), that the American Red Cross has had the second highest national pledge total.

Please read our prior post for more on these results.

In our next post, we will discuss which topics seem to interest donors the most.
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    We are the Workplace Giving Alliance, a group of federations participating in the Combined Federal Campaign and dedicated to its success. These posts are written by Marshall Strauss, CEO of WGA.

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