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The Causes Donors Prefer

7/26/2012

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What causes most interest federal government donors? Again, now that we are gathering pledge results from across the country, we are able, for the first time, to provide answers.
Federal donors appear most drawn to national charities working in medical research, related fields of health care, general “human services,” and animal welfare. Substantial money is given to many other causes – from the environment to civil rights to the reduction of crime – but the first four categories of charitable work draw the most strongly.

We know this due to a system of classification employed by the CFC. The CFC application form asks each charity to pick up to three categories “which most closely identify the type of mission, services, and activities” provided by the group. The government provides a list of 26 such categories, ranging from the arts to youth development.

Each category has a letter code: Medical Research, for example, is H. When the CFC publishes its Charity List, the codes picked by each group are printed in that list, after other descriptive information. It is not clear whether donors use the letter codes to find charities that might interest them, but the system does allow us to know which topics draw the highest level of donor support.
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To see all 26 topical categories and the amounts pledged to each one in the 2011 Campaigns, please visit:
2011 CFC Pledges Organized by Topical Code
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    We are the Workplace Giving Alliance, a group of federations participating in the Combined Federal Campaign and dedicated to its success. These posts are written by Marshall Strauss, CEO of WGA.

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