American Red Cross has replaced St. Jude Children’s Research Hospital as the organization receiving the most support from donors in the U.S. Combined Federal Campaign. In the 2012 CFC, American Red Cross received an estimated $7,089,900 from federal donors. St. Jude received an estimated $6,651,900.
Many of us who help to administer the Combined Federal Campaign received today a report that shows summary results for the 2012 CFC. Unfortunately, compared to the prior campaign, fewer federal employees pledged and the amount of money raised declined.
Donors care about an organization’s overhead.
Many have assumed that to be true, but we now know through the analysis of CFC pledge reports that donors do indeed care whether a group is spending a sizeable amount of money on administration and fundraising.
Analyzing pledge data from the 2009, 2010, and 2011 CFC cycles, we can now see that donors are most interested in “Medical Research” as a topic. The related topic “Health – General and Rehabilitative” was the second most popular topic in those three years; “Human Services” rounded out the top three.
What causes most interest federal government donors? Again, now that we are gathering pledge results from across the country, we are able, for the first time, to provide answers.