Two other “wounded warrior” organizations came in second and third on the Biggest Loser list, even though they were not affiliated with Wounded Warrior Project. Tarred by the same brush?
The name of one of these groups, Wounded Warrior Emergency Support Fund, is actually a DBA. The organization’s legal name is Air Warrior Courage Foundation. It is reasonable to wonder if the DBA was an attempt to share the power of the wounded warrior “brand,” which had become increasingly successful in fundraising. If so, this could be a lesson that coattail-riding can work in two directions.
See other highlights of 2016 CFC results
Get the full 2014-16 Million Donors Choose Report